Fly Fishing: Memories of Angling Days

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Fly Fishing: Memories of Angling Days

Fly Fishing: Memories of Angling Days

RRP: £99
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During his long and distinguished career, Mr Lumsden was one of composer Benjamin Britten's favourite singers, with the roles of Superintendent Budd in Albert Herring and Peter Quince in A Midsummer Night's Dream written especially for his bass voice.

This was partly due to bad health. In truth, though, the study of Latin and Greek had been annihilated by the excitements of the Turf. Michael Russell developed a spasmodically successful betting system, which enabled him in prosperous periods to drive a Rolls-Royce and pay tribute to elegance: shirts from Turnbull & Asser; shoes from Poulsen Skone. Michael and Minty Russell (who died in 2011) had a daughter and two sons. Lorna is a publisher; Alexander Chief Executive Officer at the London Clinic; and Francis runs his own design company. Search is all about hunting stuff down; it requires people make an effort in a world where the effortless is king. What if we could make that easier? People have physical manifestations when something piques our interest or reminds us of an urgent task.

In a charming twist at the end of the advert, when the shopkeeper asks where the book should be sent, the senior citizen reveals his name is J R Hartley! In his early career, Mr Lumsden was one of Benjamin Britten's favourite singers, with the composer writing the role of Peter Quince in A Midsummer Night's Dream and Superintendent Budd in Albert Herring with his bass voice in mind. AMV was one of the agencies that pitched, but its success was not a foregone conclusion. Condron describes AMV at the time as “a curiosity” because it was known more for print and outdoor advertising.

It was the publisher Roddy Bloomfield, then at Random House, who came up with the idea of making the fictional J R Hartley’s non-existent book a reality. And it was an additional inspiration that he should turn to his brilliant friend Michael Russell for the fulfilment of this plan. Despite being more than three decades old, 65% of people remember the ad, which rises to 91% among those aged 45 to 54 and 84% among the over-55s, according to YouGov Omnibus. Three-quarters (74%) of those aged 35 to 44 also remember the ad, which given they would have been under 15 when the ad was aired, is testament to its strength. Here’s a fun fact: This ad was actually updated in the early 2000s by Yell.com, and I was the creative director. He performed the bass solos in Handel's Messiah more than 200 times, including on a BBC recording to mark the bicentenary of the composer's death, and sang in every cathedral in Britain.The most wanted used books, according to Bookfinder". Los Angeles Times. 2011-08-26 . Retrieved 2018-01-19.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

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