Principles and Practice of Marketing by Jobber/Ellis-Chadwick

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Principles and Practice of Marketing by Jobber/Ellis-Chadwick

Principles and Practice of Marketing by Jobber/Ellis-Chadwick

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Booms and Bitner, the marketers who added the last three, thought that the original 4 Ps model was too focused on marketing tangible products. Their version caters to the unique considerations of service-based businesses. Customer orientation-the firm must carefully define customer needs from the customers point of view.this is important because a satisfied customer:

A certain number of potential respondents particularly the least educated may be unable to respond to written questionnaires because of illiteracy and other difficulties in reading. Transportation-this is the movement of finished goods from production operation to consumer using various modes of transportation e.g. road,air ,water and rail. The 7 Ps should serve as a guide to help figure out the best marketing strategy for your business. These principles will help you make decisions about what to sell, who to sell it to and how to retain customers. Ultimately, they can leave a positive impact on your bottom line. Content marketing. This is typically long-form content such as blog posts, videos, ebooks, podcasts or webinars.

Put These Marketing Principles into Practice

One out of every four people shops online. The key is to make your products as accessible as possible so the buying journey will be convenient for consumers. How to Apply It Select the final price-pricing methods narrows the price range from which the company must select its final price.in selecting the final price,the company must consider additional factors including psychological pricing,influence of other marketing mix elements on price,company policies and objectives,pricing policies and objectives and legal constraints.

Publics-this is any group that has an actual or potential interest in a firm and assists a firm to achieve its objectives.the following are the types of publics; Rivalry among firm-this is where firms come together and rival so as to attain the highest market share.

Supplies and business services-this includes services such as banking,warehousing,insurance and cleaning services and also includes repair and maintenance services to machines as well as supplies of stationery. The principles of marketing concept is part of the “marketing mix,” which is a blanket term to describe all the strategies and tactics that businesses can use to bring their products and services to market.



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