Milliways Peppermint Chewing Gum, Plastic Free, Sugar Free, Aspartame Free, Natural | 12 Packs of 10 Pieces (120 Pieces Total) | Xylitol, Plant-Based, Biodegradable

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Milliways Peppermint Chewing Gum, Plastic Free, Sugar Free, Aspartame Free, Natural | 12 Packs of 10 Pieces (120 Pieces Total) | Xylitol, Plant-Based, Biodegradable

Milliways Peppermint Chewing Gum, Plastic Free, Sugar Free, Aspartame Free, Natural | 12 Packs of 10 Pieces (120 Pieces Total) | Xylitol, Plant-Based, Biodegradable

RRP: £15.60
Price: £7.8
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We’re always thinking about the future and how our products can shape it, so we wanted to incorporate aspirational ‘futuristic’ hues into the designs, whilst still paying homage to the natural and sustainable ingredients we use in our chewing gum. It was also essential that we highlighted our plastic-free ingredients to differentiate Milliways from big gum brands that use petroleum-derived plastics in their recipe. The impressive growth trajectory highlights the brand’s appeal in the light of a growing consumer demand for eco-friendly products. In pursuit of plastic-free perfection Milliways ingredients KLT CEO Brad Kark said: “We are truly excited about our partnership with Milliways as they make significant progress in developing a world-class product, strong team and unique brand. In the UK only 10-20% of chewing gum is disposed of responsibly, according to council data.Approximately 374 billion pieces of gum are made each year globally, leading to 100,000 metric tons of chewing gum being disposed of annually.

The result is a biodegradable product which typically takes between five to 12 months to break down. The actual rate of gum decomposition depends on various factors; most importantly where the gum is disposed.

The 100% biodegradable and sugar-free gumis available in four flavours: Peppermint, Bubblemint, Watermelon and Mighty Mint While Raviv and the team at Milliways are trying to be as plastic-free as possible throughout the supply chain, it’s not always possible, with certain safety standards – such as the use of disposable plastic gloves – almost impossible to avoid. We launched a product that is highly social and impulsive during the height of the pandemic. We worked hard to win listings with retailers, which have had limited optionality given the concentration of a few mega brands dominating the category for decades. When asked about other companies following in Milliways footsteps and creating sustainable, plastic-free gum, Raviv said he’d “be surprised if they didn’t notice the urgent need”.

It turns out that pieces of gum are, in fact, tiny little pieces of gluey plastic which are discarded so freely that you can find them almost anywhere, years later – from underneath school desks to the soles of our shoes. According to Raviv, most gum isn’t disposed of correctly – in fact it’s the second most littered item on our planet – which, of course, goes on to cause permanent harm if it’s made from single-use plastic.” Unhappy with what was on offer, Raviv looked for a solution to curb the ongoing plastic-based gum pollution. Enter Milliways. Jamie Cullen, designer at Analogue said: “When we set out to refresh the Milliways brand there were two key things we looked to achieve: simplifying the brand logo into something iconic and instantly recognisable and streamlining the visual aesthetic to create a more coherent brand story.” The capital raised will be used to fund ongoing expansion plans, bolstering the brand’s distribution across the UK, supporting impactful marketing campaigns and helping to facilitate international growth.


Two variants– Peppermint and Bubblemint– have rolled into Sainsbury’s Local stores, with a view to launch the products into the retailer’s larger stores in the future, Milliways founder Tom Raviv told The Grocer. A levy should be imposed on any chewing gum containing petroleum-based materials. This would deter consumers from buying dangerous products and would raise public funds for cleaning. Frequent meetings help us align with our suppliers, push R&D boundaries, and maintain a high-quality supply chain,” he says.

And I also owe a huge debt of gratitude to expedition leader Jim McNeill, Explorer and Sam McNeill and the whole team at Warrior Citizen Science for placing their trust in me to fly the Ocean Warrior flag. They are doing incredible, brave and inspirational work. Milliways is planning to invest further in R&D, build consumer awareness with new marketing campaigns and explore international expansion. Given these problems, Milliways has submitted responses to the UK government’s ongoing consultation on commonly littered single-use plastic items, ahead of what is likely to be a ban on many such products like cutlery and plates. Feb 2022 --- UK-based chewing gum brand Milliways is calling for a change in government policy that would reduce single-use plastic pollution and educate consumers about the potentially harmful ingredients used in mainstream gum brands.Milliways said these ingredients made the gum biodegradable and healthier to consume than traditional gum.

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  • EAN: 764486781913
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