Influence, New and Expanded: The Psychology of Persuasion

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Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

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The other important principles that marketing agents employ to get our assent are: Reciprocation, Commitment and Consistency, Friendliness, Authority and Scarcity. By speeding up the narration you can consume this book in a much shorter timeframe and not miss out on anything.

Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. Another (scary) example: more suicides when the press publicizes a suicide…more fatal “accidents” too. Which is all complete common sense and did not need to be made into a book at all, much less updated and sold again. Influence describes the six categories of techniques that have the potential to influence us without our conscious awareness.Registered office address: Unit 34 Vulcan House Business Centre, Vulcan Road, Leicester, Leicestershire, LE5 3EF. I particularly liked the last chapter, in which Cialdini offers a persuasive moral argument in favor of using the mechanisms of influence: to help people use cognitive shortcuts to make good decisions in the face of information overload. This book therefore is NOT one to be read by anyone intending to develop effective, long-term and ethical leadership skills, but IS still an extremely important general read for learning our innate automatic psychological triggers that can be used against us, and how we can recognise these triggers so that we can fight them.

I would not disagree that those are little more than common sense, and one must have read iterations of them in other psychology self-help books.It appears that commitments are most effective in changing a person’s self-image and future behavior when they are active, public, and effortful. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. I heard the author on Freakonomics recently and it sounded very interesting, so I purchased the book here immediately. A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now. This book has a lot in common with Daniel Kahnemans’ “Thinking, fast and slow” which is one of my favorite books of all time.

The author's impetus for even conducting this study a sincere desire to understand himself better because of how many times he had been duped, sold, tricked, conned and convinced into purchasing/doing things against his true wishes. The author must have read about the device of repetition just before writing this book and used the book for practice. The most influential leaders are those who know how to arrange group conditions to allow the principle of social proof to work maximally in their favor. This book deals with the techniques used to get people to agree to something, and with the psychological processes behind it.He should have just done a reprint with a new foreword or something, because the result of the update is a total failure.



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